Clean Curls® is an innovative, non-toxic hair care brand dedicated to celebrating and enhancing the natural beauty of curly hair. Designed specifically for families and individuals seeking affordable and effective curl solutions, the brand’s visual identity balances a family-friendly ethos with a modern, cool aesthetic. The complete branding and packaging were beautifully crafted by TLG Design Studio to reflect a strong sense of care, energetic movement, and natural ingredients.

To capture the organic fluidity of curls, the project utilized Asikue as the core of its retro-inspired typography. The font’s dynamic curves and unique character shapes add a beautiful sense of movement and playfulness that effortlessly mirrors the brand’s lively spirit. By blending this expressive typography with hand-drawn illustrations, the packaging stands out on the shelves while remaining highly approachable and fun. Ready to infuse your own design projects with this energetic vibe?